Turning a problem into a brand story.

When My Education Data came to me, they were facing a big challenge: their platform wasn’t connecting with parents or schools the way it needed to. The name alone felt stiff, and the design wasn’t sparking any excitement or engagement.

That’s where I stepped in. Together, we reimagined their brand from the ground up—creating a more inviting identity and a streamlined design that actually encouraged people to explore the app. I developed a clear hierarchy so information felt natural to navigate, and I designed custom icons to give the brand its own personality.

The result? A platform that’s not only user-friendly, but also one that feels approachable and engaging—something parents and schools actually want to use.